When It Comes To Social Media Results: Modest Gains Are Still Gains

As a small business owner, diving into the realm of social media marketing can be overwhelming. You know you should be posting, but without a clear plan, it feels like you’re shooting in the dark. Don’t worry! We’ve got a game-changing tip that can make a big difference: post intentionally once a week.

At McElwrath Business Services, LLC, we recently helped a client in the same boat. They understood the importance of promoting their work but lacked the time and know-how to navigate the social media world while running their business. We developed a simple social media management plan for them, focusing on their new product line. The strategy was straightforward: one Facebook post per week, highlighting different product varieties.

Before March 2023, this business would sporadically post once or twice a month, without clear goals or a plan. They had a decent following and engaged followers, but nothing consistent.

Now, let’s dive into the impressive results of just one month of intentional and planned posting:

• Reach: How many people saw their posts through following, shares, and comments.
• Page Visits: The number of times people clicked on their business profile page.
• Followers: The number of people who intentionally followed or liked their page.

While these numbers may not be as impressive as those of larger companies with full-time marketing staff, they are a reason to celebrate for a local, small business on the cusp of growth. This increase in engagement is a step in the right direction for their content.

Remember, don’t get discouraged if you don’t see immediate monumental gains from your social media marketing efforts. It takes time and consistent posting to see results. Celebrate the small victories and stick with it for long-term positive outcomes.